Help Yourself to Market Strategy & Promotion

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Positioning

 

By the end of this program, you will be able to:

1. Position your business
2. Apply the 4 P’s (Product, Place, Price, Promotion)
3. Estimate sales potential

 

Step 1.  Positioning

 

Positioning is what you do in the minds of your prospects so you’re unique and memorable.

 

Think McDonald’s. Montana’s. Mr. Greek, Mama Leone.

What different feelings do you get with each one?

What feelings does your offering create?

How can you let people experience these feelings?

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Exercises

Lesson #1

Now that you’ve analyzed your market, you’re ready to plan how to reach out. Market Strategy & Promotion guides you through the options.

After completing the exercises go back to your email and order your next lesson